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By understanding our clients’ challenges and aims, we aim to combine the very best tactics into a programme that is customised for your business and objectives. We immerse ourselves in your business to gain insights into your customers, brand and platform.

Here at Phoenix we take a flexible approach – after all, what works for one business doesn’t necessarily work for another. We combine the most appropriate combination of brand building, direct and indirect lead generation tactics and lead nurture strategies to ensure that all activities produce real, measurable results. Just contact us to find out how you can grow your business!

Products and Services

We treat all our clients as individuals, and go out of our way to provide each with a unique approach which considers their personal aims, budgets, timescales and target audiences. Our extensive contacts with journals and other media, built up over many years, enable Phoenix to deliver excellent value from your media spend and take a proactive approach.

By gaining an in-depth insight into your business, we get to the bottom of your requirements and help you discover new opportunities for your business. We work closely with clients to advise on issues such as how to reach your target audience effectively and how to generate and nurture new leads.

Whether your regular programmes could be repositioned to reach a new audience, or if you could benefit from online media and automated sales and marketing tools, we have a range of products and services on offer to build a programme that works for you:

  • Strategic consultancy
  • Media relations
  • Analyst relations

  • Marketing communications and design
  • Digital communications
  • Corporate communications

  • Internal communications
  • Lead generation and nurture
  • Events and trade show support

 
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Brand building

In an increasingly competitive market, you need to stand out from the crowd. Building a strong, reputable and exciting brand that engages with your target audience is more important than ever.

Our creative approach and expertise will get you noticed and we know what generates meaningful engagement, excitement and coverage within your market.

Phoenix will help you develop your vision, mission and values and the best way to communicate them to your target audience by identifying what makes your company unique and delivering it exactly where it is needed. Our in-house graphic design team means we provide our clients with all their PR and marketing communications services that they need.

Sales and Marketing Strategy

Need help aligning your sales and marketing strategies to maximise the effectiveness of your hard work? Our sales effectiveness programme works to ensure that your sales team has all of the knowledge and tools available to support them in their sales efforts. We also run strategy workshops to help you and your team establish your strategy to help you achieve your business objectives. Ultimately, we want to be friends with your sales teams and make sure they are supported with the marketing materials they need to generate more business.

Lead generation

Over recent years there has been a major shift in buying structures. Buyers are now in control, which makes it more important than ever to have a strategy in place to generate leads and drive potential buyers into your company.

We run focussed lead generation programmes via direct, indirect, inbound and outbound marketing resulting in high quality leads that will ultimately convert into an actual sale by effectively integrating sales and marketing activity.

Lead Nuture

Once you have captured your valuable leads, it is crucial that you continue to engage with them throughout the purchasing decision process – lead nurture. We can support you in making sure that your leads don’t go to waste. By putting in a consistent, responsive system for managing and interacting with your leads, listening to the needs of potential customers and making sure you offer value and opportunities for interaction you can develop awareness and desire within potential customers.

 

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Stakeholder engagement

In order to effectively engage with your stakeholders (from analysts to employees, board members to shareholders) you need to understand their specific wants and needs. We run market research programmes and carry out stakeholder mapping and engagement strategies to provide you with an in-depth insight into your stakeholders and develop targeted engagement and advocacy campaigns.

Going global

If you’re planning on venturing out across the world, it is essential to make sure your brand and campaign messages remain consistent and culturally appropriate. With our global hub model operating across the US, Europe and China, Phoenix works to ensure the thrust of your campaign is replicated accurately and maintains its relevance and focus no matter the geography.

Attracting investment & preparing for exit

If you’re interested in attracting investment, or in developing an exit strategy, you need to position your business appropriately and talk to the right audience. We can work with you to develop your strategy to ensure your business offering makes an attractive proposition to your target investors.

Developing media relations

How can you make sure your next big story gets the attention it deserves from your target audience? For a start, you need to have a strategy that ensures your key messages are picked up by the print and online media to increase awareness and drive a perception of your business.

With our decades of experience, we already know the people you want to talk to, and what will grab their attention. Our extensive network of scientific editors and journalists allows us to deliver your story successfully on a local, national and global scale. We can also we can help train your teams on what to say when talking to the media and help you create engaging, shareable and unique content.